LOVE ISLAND – LOVE 'WE OWN IT'
I was the Creative Director responsible for the successful launch of Love Island on ITV2 back in 2015, complete with the iconic heart-shaped snow-globe and branding. By 2022 it had become embedded in popular culture, well established and well loved globally - so that summer we had every right to claim Love as Ours. This campaign took this national obsession beyond TV and onto every media touchpoint, making it the biggest and best series to date.
Promax Europe Gold
LOVE ISLAND ALL STARS
In 2024 another new strand of the global franchise was born with the first ever Love Island All Stars series. We launched the names of the ex-islanders returning to the villa for a second chance at love on TikTok.
LOVE ISLAND – WINTER
In 2019 Love Island was broadcast twice a year for the first time, kicking off in January with 'winter' series set in South Africa. The perfect escapism to start the new year, quite frankly Winter could do one.
LOVE ISLAND – LAUNCH 2015
The 'OG" launch promo for this now cultural phenomenon, when no-one really knew what to expect apart from lots of bronzed and bikini bodies offering a summer of love. This promo sizzled with sex appeal.