I'M A CELEBRITY... GET ME OUT OF HERE
In 2019 we created the most ambitious campaign ever for the much loved, fan favourite I'm a Celebrity Get Me Out of Here.. A broadcast first, this 'choose your own adventure' tale used live audience data to dictate which part of the duos' journey to Australia was broadcast next. The overall result was an epic collection of films with incredible production values, thanks to the fantastic post work done at Freefolk.
https://freefolk.com/work/im-a-celebrity--get-me-out-of-here/
Promax Europe Gold
I'M A CELEBRITY... GET ME OUT OF HERE – 2020
In 2020 I'm a Celebrity was sadly still ten thousand miles away from Australia with no sign of a kangaroo testicle smoothie due to Covid. But setting up camp in Wales for a second year we embraced the historic surroundings as Ant and Dec took on the role of knights of the Celebrity realm in this series of epic sketches that leant into the eerie castle setting.
Promax UK Silver
I'M A CELEBRITY... GET ME OUT OF HERE – 2022
Finally....after two years in wet and windy Wales it was time for Ant and Dec to return to the spiritual home of I'm A Celebrity, the Australian jungle. With news this 'big' it was only fitting that they arrived back in camp in style
Promax UK GOLD
I'M A CELEBRITY... ALL STARS – 2023
In 2023 Ant and Dec 'invited' ex-campmates back for a second helping of testicles. This time all the action took place in the South African savannah, for the very first All Stars series.
I'M A CELEBRITY... SOCIAL CASE STUDY – 2015
A completely seamless creative thread ‘Message in a Bottle’ that started with the pre-launch TV advert flowed through into organic social activity and ended up in the editorial of show one ‘down under’ in Australia.