ITVBE LAUNCH
In 2015 I was Creative Director for the launch of the most social TV channel ever, which meant re-inventing the rule book. ITVBe knew exactly who their target audience was and we wanted to include them every step of the way in the on screen identity.
Promax UK Bronze
TOWIE MOVING
We needed to clearly communicate to loyal fans of TOWIE that their twice weekly OG reality show was on the move and uprooted to the newly launched channel ITVBe.