I'm Rachel.
I’m a creative problem solver.
i’m A creative consultant who will immediately step in and re-energise your business, elevating your creative capabilities and output. If you WANT A FRESH PAIR OF STRATEGIC EYES ON A CREATIVE BRIEF, HAVE A TEAM THAT NEEDS TO GET ITS MOJO BACK OR an operational way of working that COULD DO WITH a CREATIVE reset, I have the transferable skills and rigorous mindset to be able to hit the ground running.
as an experienced creative leader, I encourage collaboration and human contact IN EVERYTHING I DO. I believe the ‘how’ is as important as the ‘what’ and get award-winning CREATIVE results from happy teams.
within an organisation, i am the creative epi-centre of any project, taskforce, team, department or division. I WILL inspire and bind everything and everyone together to create and achieve great things.
I lead with authenticity and purpose, bringing fresh energy to teams that need a boost.
I wear many hats. I optimise resources, improve efficiency, and amplify creativity. Whether revitalising team dynamics or reshaping cultural norms, I bring flexibility, resilience, and a focus on long-term success. Using data-driven insights, I craft consumer-centric campaigns that are both innovative and effective. I look to streamline workflows and scale impactful ideas, embracing creative automation where necessary.
An agile, strategic thinker I understand a sector quickly. I have an impeccable record of working with marketing teams, interpreting a brief and directing the creative response. I get stuck into the detail of the end-to-end creative process, from the initial insights and briefing all the way to final delivery of assets ensuring the highest quality output is upheld. I listen and am willing to embrace change to maximise resources ensuring efficiency, creative quality and overall effectiveness. I always get results.
Embedded within in-house agencies I have been responsible for leading and shaping the creative direction of some of the biggest global brands and titles across UK broadcast media platforms. I’ve accumulated a vast portfolio of award winning creative work, creating content for every consumer touchpoint and audience segment. I also have specialist experience working with kids brands.
I’ve launched a multitude of channels and platforms from CBBC to ITVX. I’ve cemented global brands into popular culture from Strictly Come Dancing to Love Island. I’ve copywritten award-winning fundraising ads for Children in Need and Comic Relief and I’ve led integrated and interactive 360 campaigns for household titles that fuel fandom from EastEnders to I’m a Celebrity Get me Out of Here.
I am a people person who quickly builds relationships and trust with those around me. I connect with individuals remotely or physically so there is a tangible team dynamic. I effectively pitch and present ideas to influential stakeholders and high profile talent, always adapting to the environment or situation with confidence and professionalism. A happy team is a productive team who are supported to create outstanding and original output over and over again.
I can recruit, mentor, galvanise, manage, lead and nurture multi-skilled creatives, designers and producers inspiring them to raise their creative credentials resulting in ‘best in show’ and innovative content. I encourage individuals to own their personal development and am open and honest around performance management and expectations. I have always garnered loyalty from those around me.
I’m proud of what I’ve achieved and I take personal and professional pride in continuing to exceed expectations.
I love every minute of it.
TESTIMONIALS:
“Rachel brings a unique blend of creative leadership, operational intelligence and strategic thinking. Her experience and understanding of this intersection we found invaluable when cutting through scale and complexity to achieve alignment and clarity of purpose. Rachel brings a positive energy, great communication skills and a collaborative mindset that are critical to achieving quality engagement and aligned strategic solutions. All this combined with a can-do attitude that is built from position of someone who really cares about what they do and how it gets done. Goes without saying that I would thoroughly recommend working with Rachel.” - Nick Meikle, Executive Creative Director, BBC Studios Ltd
“If you get the chance to work with Rchel, DO IT! I loved working with Rachel. She takes the time to understand her team which means you get the best support when needed are are allowed to shine and create at the same time. She is more than a CD, she thinks of the bigger picture, from ideation through to delivery. She will always be eating raw carrots but don't let that put you off. She was an IMMENSE support to me in the years she managed me and was often the unsung hero of our department. We need more females in this business who support talent and nurture their teams- Rachel does this. Thanks for everything.” - Laura Gibson, Client Director Creative, Kantar
“I have known and worked with Rachel in and around 20 years. Throughout that time I’ve experienced first-hand her exceptional creative leadership. She can quickly problem solve, getting to the nub of the issue and putting solutions in place. Not only does she bring out the best creative work in those she has led, but her collaborative approach with all disciplines also means she understands end to end how things work. This puts her in a unique position of being able to offer up a fully rounded solution to a problematic situation. Rachel moves quickly, cutting through the fluff and getting things done in a super-efficient way. She instils trust with her teams and her stakeholders. Working with her is super collaborative and you feel truly supported. She is always looking for the best solution be it process or amazing creative output. Anyone working with Rachel will be truly inspired. I cannot recommend her enough. “ - Nadia Malik, Director of Operations, BBC Studios Creative
“I’ve worked with Rachel for many years, first at the BBC and again at ITV. Never afraid to take on a new challenge and always with budget and timeline front of mind. She’s able to lead a creative team with clear vision and clarity, cutting through multiple layers of feedback to deliver on a brief and always with an idea at the heart of everything she delivers. Rachel nurtures everyone on her team with her generosity - she encourages great work by giving her team the space to create, but also knowing when to step in to drive an idea to an award winning campaign. Rachel is multi skilled and can write for any platform, format or service - she was the queen of social media, managing to bring together traditional advertising platforms with the latest app to find those new audiences. She is also an incredible copywriter,idea generator and all-round creative - she’s written many a musical trailer score and knows the power of great copy and a killer punchline! I would highly recommend Rachel.“ – Matt Scarff, Former Director of Creative, ITV Creative
“Rachel has a can-do mindset and outstanding leadership skills. She's a natural communicator, who can connect a dizzying array of brands with their audiences across a wide range of media. She's dynamic, resourceful and inspiring to work with - as well as being very very funny. Her teams thrive under her leadership. She comes to each challenge with fresh enthusiasm and will always deliver a standout solution.” - Janine Kelly, Creative Director, NBC Universal
“Rachel is that rarest of things, a creative leader who is equally good as a manager of complex and demanding projects and workflows, as she is as an inspiring and generous creator of ideas. With Red Bee she was trusted with the largest clients to handle huge volumes of work, and equally she was sometimes put into repair client relationships that needed nurturing. She is a multi award winner, and capable of driving the biggest audiences in TV history to the most popular shows in the UK. Her teams always respected her enormously and so do I.” – Charlie Mawer, Executive Creative Director, Red Bee Media
“Rachel is the perfect creative ally for any marketing team. Great communicator, straight talker, collaborator and above all creative. Rachel also works hard to build meaningful relationships with key stakeholders, fostering trust which allows for more creative risk taking. She's also very passionate about what she works on, aligning herself with the audience and being a true brand advocate. Above all working with Rachel is a fun and hugely entertaining experience.” – Ed Ross, Marketing Campaigns Director, ITV
“It was a privilege and a pleasure to work with Rachel. She’s never fazed by anything - working with complex briefs and high profile talent, taxing timelines or tight budgets - she always gets results. Our clients loved her and she won many creative awards along the way.” – Ruth Shabi, Group Creative Director, Red Bee Media
“Rachel is a creative powerhouse. From creative to production, she’s across it all. Rachel is able to get to the heart of the brief, to give clear direction to multidisciplinary teams. She was and still is a valued mentor to me.” – Sarah Gerona, Global Creative Director, BBC Studios Creative
“I’ve had the pleasure of working with Rachel across a period that stretches over 13 years. She is a brilliant creative leader with extensive experience in spearheading large-scale creative campaigns for some of the UK’s most prominent broadcast launches. Her track record is truly unmatched.” - Robin Burke, Director/EP/Founder, 1983Creative
“Rachel's got that healthy blend that creative leaders demonstrate of being pragmatic when it's required but she will also fight tooth and nail for excellent ideas. I also really admired her entrepreneurial attitude - lack of budget didn't mean any lack of creativity and I'm particularly proud of our rebrand of CITV in 2018 for a grand total of £0!” - Nick Gilmer, Marketing Director, UKTV
“Rachel understands the interconnectedness between creativity, production and strategy with an uncommon depth - something which has helped her navigate to excellent and meaningful outcomes time and time and time again. Moreover, while she is herself a great intuitive and tactical problem-solver, she is also gifted at enabling the best energies of those around her, which is always a delight to witness first-hand. All in all she is one of my favourite collaborators.” - Laurence Honderick, Consultant Design Strategist
“Rachel is creative, sharp and knows how to navigate and tackle tricky situations. She’s a pro at getting people aligned, even when things are super complicated, and brings positive vibes to every project. She’s a supportive ally and is all about making sure things are done right, because she really cares about the work she’s doing. Rachel’s the kind of person you want on your team!” - Ben Peers, Art Director & Design Director
QUOTES:
“Rachel is always a breath of fresh air to work with. As a creative she was fun, experimental, with a great eye and a passion to make the best of everything she was given. As a CD, Rachel is always able to give constructive feedback, a great leader of a team and an all round lovely person.” - Thomas Ioannou, MD/Editor, Creative Edits
“I loved working with and collaborating with Rachel and the team of creatives she led. I knew the brief would always be thoroughly examined and I be delivered multiple solutions that usually included an exiting wildcard or two that pushed the boundaries. Exactly what i wanted!” - Jay Davidson, Content Commissioner
“I loved working with Rachel at the BBC - she was always genuinely interested in getting under the skin of the brief and willing to listen and collaborate. So I was delighted to work with her again at ITV, when once again she brought her own unique blend of warmth and rigour to all our campaigns.” - Karen Robson, Counsellor (ex-Director of Marketing, ITV and Head of Marketing, BBC)
"Working with an authentic and supportive creative leader like Rachel was such a privilege. She encourages and empowers you to come up with fresh and engaging ideas - which she has heaps of herself - and is always in your corner. She brings a great energy to any project/team who is lucky enough to have her on board.” - Sam Byrne, Senior Creative
“Rachel is not only an inspiring creative leader but a wonderful person to have on a team. Her energetic approach is contagious, her passion for outstanding creative is inspired and her fun, inclusive way of managing is refreshing. I enjoyed my time as her direct line report and learnt a lot in the early part of my career from this creative powerhouse.” - Bianca Lorenzo-Perez, Creative Manager, Warner Bros Discovery
“I truly have a blast working with you. I’ll never forget how supportive you were, it will always mean a lot to me.” – Alex Dickinson, Director & Creative
“You’re honestly the best manager a creative could ask for.” – Gemma Jewell, Creative
“You’ve been a totally brilliant manager and it always felt like a nice team dynamic with you.” – Matt Legg, Creative
“I wanted to thank you for being such a class, kind and caring boss… it is always a privilege and a pleasure working alongside you.” – David Brooks, Senior Creative
“Rachel is always an advocate and leader for the team, their creative work and ideas. Rachel is always a steady voice of reason and had my best interests at heart, pushing me forward in my creative career. “ Tee Gray, Freelance Creative.
“It's such a pleasure working on your projects and you're always so supportive so a huge thanks.” – Laura Moka, Freelance Senior Creative
“You’re an awesome manager that always makes sure that everyone is happy doing what they like!” – Joana Colaco, Motion Graphic Designer
“Thanks for everything you’ve done for us in creative, you are an amazing creative and a lovely person.” – Alysha Holmes, Digital multi-skilled Creative
“On a daily basis, throughout the day we ask ourselves ‘what would Rachel do?’ and that helps get through the day.” – Sasha Williams, Team Producer & traffic manager
“It’s a pleasure working with Rachel King. She is a great line manager and creative director who is super supportive and encouraging. She allows the perfect balance of guidance and creative freedom.” - James Copeman, Designer & Director
“I genuinely miss seeing you and having your great energy about the office.” – Lauren Fox, Digital Multi-skilled Creative
“Rachel is in an elite group of but a few, and a bloody brilliant creative leader!” - Damian Joyce, Creative/Producer/Director
“You are absolutely amazing and Rachel 2.0 will be an absolute force to reckon with!!!” - Stephanie Gillott, Senior Marketing Capability Manager
“Absolutely loved working with you and it's not been the same without you to be honest!” - Hannah Roe, freelance creative.
“I would LOVE to work with you again!” - Laurence Honderick, consultant Design Director, ex-BBC Creative.
“It has been incredible working with you - I have learned so much and have felt energised - thank you!” - Cassie Clifford, Head of Operations